If retail therapy is your thing then Gothenburg is a shopper's mecca. The city centre streets are packed full of international brand stores, department stores and independent boutiques.
Stroll along the three parallel shopping streets of Södra Larmgatan, Vallgatan and Kungsgatan to learn about Swedish fashion, unique home decor and other prominent trends.
When you're finished, visit Haga, an area of cobbled pedestrian streets flanked by two-story wooden houses, craft shops, as well as numerous small restaurants and coffee shops that make it the perfect place to spend an afternoon chilling out.