‘Sweden for real’ - the official slogan of the region of Småland in the south east of Sweden is a place rich in culture, spectacular forests and lakes, quaint red cottages and a strong passion for local and organically produced food.
It’s also the birthplace of IKEA and author of Pippi Longstocking, Astrid Lindgren. It’s known for being a hub of innovation and creativity and when you travel to Småland you’ll understand why.
Småland is idyllic. From biking to hiking, canoeing to fishing a trip to Småland will make you fall in love with the great outdoors and being at one with nature. No trip to Småland is complete without taking a ride along the miles of cycle paths where you can enjoy a pit-stop for a bite to eat at many delicious eateries along the way. Ever fancy spending a night in a traditional red cabin? Småland Is the place to get cosy in one of the many quaint cabins dotted across the region. The Kingdom of Crystal (Glasriket) is a must see – a small a cluster of villages between the cities of Kalmar and Växjö and has been the centre of the country’s world-renowned glassblowing community since 1742. Don’t miss a trip to the small town of Älmhult, the site of the first IKEA store and where flat pack was born – it’s now home to the IKEA Museum.
Småland’s cities offer the perfect harmony between urban life, outdoor activities and timeless culture. A trip to Jönköping on the edge of Lake Vättern – the second largest lake in Sweden – blends city life, beach cool and outdoor life brilliantly. It's a great base from which to explore. Kalmar on the coast is a seaside city, rich in history with its 16th century castle which even has a moat. There are many great restaurants, pretty boutiques and delightful cafés to enjoy. While travelling to Kalmar, don’t miss a trip to the island of Öland where you can experience the stunning white sand beaches and it’s many hiking paths - Öland is a popular place to escape in summer. And finally Växjö, it’s been called a ‘small metropolis’ nestled away in the heart of Småland. It’s Växjö’s culinary scene that really stands out with several restaurants listed in the White Guide - Scandinavia’s leading restaurant guide. Växjö was once named Gastronomic Capital of the Year too! We think you’ll like what you experience here.
Småland – it’s as Swedish as it gets!
‘Sweden for real’ - the official slogan of the region of Småland in the south east of Sweden is a place rich in culture, spectacular forests and lakes, quaint red cottages and a strong passion for local and organically produced...
Called 'Beauty on Water' and it’s no wonder – Stockholm is a stunning and vibrant city with so much to explore!
A coastal city with a seaside vibe, museums to explore, eclectic shopping and a lively cultural scene.
Enchanting Idre with its beautiful scenery, great skiing & hiking trails is an ideal year-round destination.
Renowned for its great ski slopes, shopping, restaurants and bars, Åre has a real metropolitan vibe.
Travel through time in this beautiful historic city. Explore its castle, cobbled streets and quaint old town.
Sweden’s summer island paradise! A destination with a difference, all of it naturally and uniquely beautiful.
If you love the thrill of outdoor adventures or the calm, tranquillity of nature, you’ll find it in Värmland!
‘Sweden’s lake province’ is perfect for nature lovers with its breath-taking scenery and laid back vibe.
Sälen is a skier’s paradise and a stunning year-round destination with beautiful scenery, lakes and trails.
Sweden’s best summer city, bursting with attractions, delicious food and culture, it’s a special place to visit.
Get back to nature when you visit the High Coast and sample some of Sweden’s best outdoor life and rustic charm.
Famous for its canals, leafy boulevards, cafes and great shopping – an adventure awaits you in Gothenburg!
Discover a wealth of history and heritage, as well as the stunning natural beauty of the archipelago.