Stena MORE Loyalty Club Terms and Conditions

Published - 01 April 2025

 

I. General

 

1. Scope

 

These terms and conditions apply to the Stena MORE loyalty club (the “Club”). The Club is provided free of charge. By signing up to Membership in the Club, you consent and agree to be bound by these terms and conditions (“Terms”). If you do not agree to these Terms, you must not apply for Membership or participate in the Club.

 

These Terms explain who we are, how the Club works, how you and we can end your participation in the Club, what to do if there is a problem, and other important information. 

 

2. About us

 

2.1 The Club is administered by Stena Line Scandinavia AB, a company incorporated in Sweden with company number 556231-7825 and registered VAT number SE556231782501. Our registered office is Masthuggskajen, SE-413 03 Göteborg, Sweden (“Stena Line”, “we”, “us” and “our”).

 

2.2 If you have any questions or concerns regarding the Club, including but not limited to your eligibility for the Club, member Benefits and Offers, earning and/or redemption of Points or your compliance with these Terms, please contact our Customer Service by completing the online form found at https://www.stenalinetravel.com/customer-service/contact-us please select “Stena MORE member queries” as the nature of the query.

 

2.3 To make a booking to travel with Stena Line, terminate your booking, change your contact information or terminate your Membership, please contact our Customer Service found at https://www.stenalinetravel.com/customer-service/contact-us. Please note that bookings are governed by Stena Line’s Travel Terms of Business and not these Terms.

 

3. Definitions

 

These Terms use the following definitions:

 

Benefit - any advantage that a Member receives as a result of their Membership (for example, Points) that are not available to non-members, and which we may vary from time to time at our discretion. 

 

Member - you, (a private individual) who has travelled (or intends to travel) with Stena Line, and who meets the eligibility criteria set out in Clause 4, and has applied to the Club and been accepted as described in Clauses 5.1 and 5.2.

 

Membership - a Member's participation in the Club.

 

Membership Number - a unique identification number assigned to a Member by us.

 

Member Account - an individual account created by a Member through our website visiting the ‘My Pages’ section found here https://login.stenaline.com/Account/Login where the Member’s collection, and/or use of Points, are detailed by reference to the Member’s Membership Number.

 

Member Card – includes both a physical paper card and digital card, each containing the Member’s Membership Number. The digital Member Card can be accessed on mobile via the Member’s page at https://www.stenalinetravel.com/my-pages/my-points, in the app, or through your ‘Welcome on board’ email for new members. Each time a customer checks in, they will also receive a temporary printed Membership Card. The Member Card allows a Member to collect Points as part of the Club (whether by getting involved in certain purchases, booking activities or taking advantage of member offers). These Points are redeemable pursuant to Clause 10 (‘Redeeming Points’). The Member Card is not a payment card, debit card, credit card or any other means of payment.

 

Stena MORE Points or, alternatively, points – points awarded to Members under the Club as described in these Terms.

 

Membership Levels – the membership status levels that a Member using the Club can reach depending on how they engage with the Club. We offer three Membership Levels: Blue, Gold and Platinum. 

 

Membership Year – will mean each 12-month period starting on the date a Membership is activated in accordance with Clause 5.2.

 

Offer - any incentive that a Member receives, (e.g., exclusive and early access, discounts, promotions) that are not available to non-members, and which may include offers that are made available to Members by our third party partners, which we may vary from time to time in our discretion. Please note that third party offers will be subject to separate terms and conditions between you and the relevant third party, and details will be provided to you at the time.

 

Significant Disturbance - Behaviour that significantly disrupts or alters the normal travel experience materially affecting other passengers.

 

II. Membership

 

4. Eligibility

 

4.1 All individuals who are 18 years or over may apply to become a Member of the Club.

 

4.2 Companies, associations, and other legal entities are not eligible for Membership to the Club.

 

5. Membership

 

5.1 You can apply to become a Member of the Club free of charge on our website at https://www.stenalinetravel.com/signup. Simply click the ‘sign up’ link and complete the required details. You will need to agree to these Terms as part of the sign-up process.

 

5.2 If your application is successful, we will send you a confirmation email. This email will include a link that you need to follow to verify your Membership to the Club and set up your Member Account. Once verified, we will activate your Membership, and you can start using it straight away. You will then receive a second email with a Welcome Newsletter confirming your Membership information for your future reference. 

 

5.3 If you do not verify your account, you cannot become a Member, and your Membership will not be successful. Please note, Members must also meet the eligibility criteria outlined in Clause 4. 

 

5.4 Members are identified by their Membership Number.

 

5.5 You can access your Member Account here: https://www.stenalinetravel.com/my-pages.

 

5.6 If the information you have provided in your application changes at any time or you would like to update your contact details or interests you must notify us by updating your details on the personal member page in your Member Account. This includes changes to your name, address, email address, telephone number as well as any other relevant personal details. You can update these details via the personal Member page (https://login.stenaline.com/Account/Login) or by contacting Stena Line’s Customer Service: https://www.stenalinetravel.com/customerservice/contact-us.

 

III. The Club

 

6. Member Data and Privacy

 

6.1 Upon filling in and submitting the online Membership application form, you agree to give us the right to store, process and use the provided information for maintaining the Club, providing services and discounts related to the Club, and for marketing purposes, including sending news and deals to your stated email address, mobile phone number and/or postal address. Members are given the option to opt-out from direct marketing at any time. As the controller of personal data, we will process personal data in accordance with the loyalty club privacy policy and The General Data Protection Regulation (GDPR), Regulation (EU) 2016/679 and national applicable laws and regulations. To read more about how we take care and treat your data, please read our loyalty club privacy policy.

 

6.2 By becoming a Member of the Club, you consent to us creating, updating and maintaining your data, including name, address, telephone number, email address as well as any other relevant personal details, Stena MORE Points accumulated and travel booked. Data will be updated and maintained for the purpose of providing you with information regarding our products and services, and sending emails, SMS or via the mobile app with balance updates, news about the Club, newsletters and other offers from us. We will not pass your personal information to external parties, but we may use your data for marketing purposes.

 

7. Membership Levels

 

7.1 When you become a Member (please see Clause 5.2 for how this happens), you will initially join with a Blue Level Membership and will stay at this level unless the Member’s Membership is ended as described in accordance with these Terms, or the Member progresses to a Gold or Platinum Level Membership.

 

Please note that the Offers and Benefits of each level may vary annually. Members can keep up to date and find detailed information about each level’s Offers and Benefits by visiting our website at https://www.stenalinetravel.com/stena-more.

 

7.2 To reach the Gold or Platinum Level Membership:

 

  • A Blue Level Member can become a Gold Level Member, when the Member earns 7,500 Points or above in any Membership Year.
  • A Gold Level Member can become a Platinum Level Member, when the Member earns 30,000 Points or above in any Membership Year.
  • Once a Member reaches the required number of points for the next Membership Level, the Member will automatically be upgraded. They will remain on the Gold or Platinum Level Membership for a period of 12 months starting from the date they met the Gold or Platinum Membership Level points requirement.  

 

7.3. To remain on Gold or Platinum Level Membership:

 

  • Gold Level Members: The Member must earn 15,000 or more Points in that and any subsequent Membership Year.
  • Platinum Level Members: The Member must earn 30,000 or more Points in that and any subsequent Membership Year.
  • If the Member earns less than the required number of Points, then the Membership will automatically be reset to a Blue or Gold Level Membership for the next Membership Year.
  • The process set out in Clause 7 will apply throughout the Member’s participation in the Club, unless changed by us as allowed by Clause 14.

 

8. Member Offers and Benefits

 

8.1 Member Offers and Benefits may vary depending on your Membership Level, route of travel, vessel and/or your country of origin. Your country of origin is determined based on the country stated by you on the membership application form. Stena Line may change, in accordance with Clause 14.1, any of the Offers and Benefits that it makes available at any time but this will not affect any Offers or Benefits already obtained by you prior to any such change.

 

8.2 Member offers on board

 

The Offers and Benefits valid at any given time on board a Stena Line vessel are intended for your personal use only. To receive a Benefit you must present your Member Card upon purchase of the relevant product that is the subject of the Offer or Benefit. If you don’t claim an Offer or Benefit that you are entitled to on a product at the time of purchase, you will not be able to claim it at a later date or time. You do not have the right to forward or otherwise transfer any Offers, Benefits or rights included in the Club to any third party.  

 

8.3 Gold and Platinum Level Membership Benefits

 

If you have a Gold or Platinum Level Membership, you may be entitled to additional benefits, subject to availability, at the time of making your booking. The benefits will be determined by us and may vary from time to time, country to country and/or route of travel. Any change to the additional benefits offered to Members with a Gold and Platinum Level Membership will be dealt with in accordance with Clause 14.3 and shall not affect any additional benefit already obtained by you prior to any such change. To receive these additional benefits, you must provide your Membership Number at the time of booking and the lead account holder must be travelling on the reservation, in order to make use of any Benefits and Offers associated with your Gold Level Membership.

 

Please note that the Offers and Benefits contained in Clause 8.3 may vary annually. Members can keep up to date and find detailed information about these routes by visiting our page at https://www.stenalinetravel.com/stena-more.  

 

9. Earning Points

 

9.1 We will determine which fares or onboard products are eligible for earning Points. Detailed information about the Points available for different purchases can be found on our page at https://www.stenalinetravel.com/stena-more/earning-points. This information may change from time to time in accordance with Clause 14, from country to country and from route to route. At any time, we may amend the number of Points to be earned on fares, packages, gift cards or prices for onboard products (including those containing a third-party element) which may result in no Points being earned. Any such change will not affect any Points already earned by you prior to the change.

 

9.2 To earn Points on travel fares, you must provide your Membership Number at the time of booking. If you fail to do this you will not receive any Points. The easiest way to ensure you provide us with your Membership Number is to log on to your Member Account prior to making the booking. If you make a booking via our Customer Service, you must provide your Membership Number before you make a booking. Details of our contact information can be found here: https://www.stenalinetravel.com/customer-service/contact-us.

 

9.3 You can collect Points for eligible onboard purchases, provided that you scan your Member Card at the till at the point of purchase. If you fail to do this you will not receive any Points.

 

9.4 Points will be credited on completion of travel and are valid from the date they are earned until 31 December in the year following the date of travel. Points will automatically be deducted from your Membership Account on 31 December in the year following the date of travel.

 

9.5 Members may only collect Points for bookings on which they have personally travelled.

 

9.6 It is not possible to earn Points on bookings paid for with Points or points from other loyalty clubs (e.g., Tesco clubcard points).

 

9.7 Members cannot earn Points on excluded products which are listed and defined on our website: https://www.stenalinetravel.com/customer-service/loyalty/can-i-earn-points-on-all-onboard-purchases Please note that this information may change from time to time, and we recommend you check our website before you make any bookings. Some examples of excluded products include: 

 

a)  large bookings 

b)  onboard products like cigarettes and tobacco 

c)   where a previous discount has already been applied 

 

10. Redeeming Points

 

10.1 The value of the Points is: 1 point = 1 Penny or 1 Cent. For all other currencies, points will be converted to either of these values. To check the value of your points, please use the points calculator link here: https://www.stenalinetravel.com/my-pages/my-points#myPointsCalculator.

 

10.2 Points can be used as full or part payment against applicable eligible fares. We will determine which fares and routes are eligible for Point redemption and such fares or routes may be amended at any time in accordance with Clause 14. Any such change will not affect any bookings that have already been made using Points.

 

10.3 Points cannot be redeemed on onboard purchases, member prices, packages, and groups, BusEmpty products, or freight bookings. 

 

10.4 Points may only be redeemed on bookings made directly via our website here https://www.stenalinetravel.com or Customer Service. 

 

10.5 Points may be used only by the relevant Member and are non-transferable. Third parties (e.g., travel agencies or distributors) cannot earn Points in favour of a customer.

 

10.6 Points may not be exchanged for cash. 

 

IV. Your rights to end your Membership

 

11. How you can end your Membership

 

11.1 You may end your Membership to the Club at any time via your Member Account or by calling our Customer Service. 

 

11.2 Please see the important information below in Clause 13 about what happens if you end your Membership in this way.

 

12. Our rights to end your Membership or end the Club

 

12.1 We may end your Membership in the Club and close your Member Account without advance notice if:

 

a)  you fail to comply with these Terms in a in a significant or substantial manner;

 

b)  you have done any of the following:

 

  • caused Significant Disturbance on board one of our vessels or 
  • have failed to follow safety instructions issued by members of the vessel’s crew, or 
  • you have failed to comply with Stena Line’s Code of Conduct which can be found at https://www.stenalinetravel.com/legal/code-of-conduct.

 

12.2 If you have failed to comply with these Terms, we may reclaim any Offer or Benefit granted after said breach by you and you will be responsible for any losses we suffer as a result of your breach of these Terms to the fullest extent permissible under mandatory law.

 

12.3 We may end or withdraw the Club or temporarily suspend it at any time, for any valid commercial, legal or operational reason. Where this happens, we will try to give you as much notice as possible. If that is not possible, we will provide you with at least three (3) months’ prior notice to give you a chance to redeem any previously accrued Rewards Points. 

 

12.4 Please see the important information below in Clause 13 about what happens if we end your Membership in this way.

 

13. What happens if your Membership ends

 

13.1 In the event of termination or suspension by us in accordance with Clause 12.3, you will have at least 3 months from the date the Club termination or suspension is announced to redeem unused Points (after which time they will be forfeited).

 

13.2 Subject to Clause 13.1, once your Membership has come to an end in accordance with Clause 11 or Clause 12, you will not be able to:

 

  • use your Points
  • earn Points
  • use your Member Card
  • access your Member Account

 

14. Our right to change the Terms/and or the Club

 

14.1 We may make changes to these Terms and/or the Club at any time, including, but not limited to, methods by which Points can be earned, how Points may be redeemed and any of the Offers and Benefits available to a Membership Level. We have the right to review these Terms on an annual basis. If any changes are made, we will try to give you as much notice as possible, but no less than three (3) months. Please note that any third party Offers will be subject to separate terms and conditions with those third parties, and those terms may be changed by those third parties from time to time. We have no control over any such changes.

 

14.2 Changes may be needed for various reasons, including for example:

 

  • if we have to make a change to comply with a law or regulation that applies to us
  • where the change makes the Club better for you or we are making these Terms fairer for you 
  • to protect you or us from fraud or other harmful activity by third parties
  • if the way our systems work is changing and this means that we have a good reason to make changes to reflect this
  • to adjust the value of Points or threshold in response to significant macroeconomics changes, such as inflation rates exceeding 3% as measured by the Consumer Price Index (CPI), or other substantial economic indicators

 

14.3 Here’s how it works:

 

  • where we are amending these Terms and/or the Club, we will always post a notice of the changes on our website: https://www.stenalinetravel.com/legal.
  • if the change has no real impact on you or the way the Club operates, or the change clearly makes the Club better for you, then the change will take effect the day after it is posted online and we will not contact you separately
  • in all other circumstances, then in addition to the notice referred to above, we will send you a written notice telling you about the change at least three (3) months before the change comes into effect

 

14.4 If you are not happy with the change, you can end your participation in the Club as allowed in accordance with Clause 11.1. If you do not do this before the change comes into effect, then we will assume that you have agreed to the change.

 

VI. Miscellaneous

 

15. Conflict

 

15.1 These Terms apply to your Membership of the Club only. Our Travel Terms of Business apply to any booking that you make to travel with us. If there is anything in these Terms that is inconsistent with the Travel Terms of Business, then the position in the Travel Terms of Business shall be considered correct and shall apply to your contract with us.

 

16. Limitation of liability

 

16.1 We are responsible to you for foreseeable loss and damage caused by us. If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen.

 

16.2 We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors, (and where Scots law applies, if such liability is caused by a breach of duty), for fraud or fraudulent misrepresentation and for breach of your legal rights.

 

16.3 We are not liable for business losses. We only supply the Club for individual and private use. If you use the Club for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

 

16.4 If our provision of the Club is delayed or impacted by an event outside our reasonable control then we will take reasonable steps to minimise the effect of the delay. Provided we do this we will not be liable for delays caused by the event.

 

17. Which laws and courts apply to these Terms?

 

17.1 These Terms are governed by Swedish law. For clarity, nothing in these Terms restricts or limits your rights as a consumer under the mandatory consumer protection laws applicable in the country where you live. If you are a permanent resident of the UK or Ireland, UK or Irish legislation applies; otherwise, Swedish legislation applies.

 

17.2 You can bring legal proceedings regarding these Terms and the Club against us in the Swedish courts or in the courts of the country where you live. Similarly, we may bring a case against you in the Swedish courts or the courts of the country where you live.

 

For the avoidance of doubt, these terms and conditions do not limit your rights as a consumer under mandatory consumer protection laws applicable in the country where you live.